At the end of May, ITB China, the main tourist hangout in Southeast Asia, opened in Shanghai. A thousand companies from 85+ countries: tourism, food, logistics, technology. The delegation of the Republic of Uzbekistan was headed by the head of the Tourism Committee, A. Akkulov.
On the very first day, he held talks with two whales of the Chinese tourism industry: the CEO of Shanghai Zhejiang Travel Holdings and the boss of Spring Travel (this is China's first private travel agency, now it is among the coolest in the country). What was discussed? How to attract more tourists from China to Uzbekistan.
There are four main themes at the exhibition this year: premium trips, international cruises, ecotourism, as well as sports and educational tourism. The Republic of Uzbekistan is showing its resources and fresh opportunities in these areas.
In total, more than 38,800 business meetings are planned at ITB China. More than 20 travel service providers from all over the world participate. For the Republic of Uzbekistan, this is a chance to establish B2B contacts, show up in front of leading Chinese tour operators, online platforms, investors and air carriers. Plus, to promote cultural, gastronomic and MICE tourism.
The delegation of Uzbekistan plans to hold a series of negotiations to increase the flow of premium class tourists and expand the presence of international players in the local tourism market. In general, the bet is on the growth of the tourist flow from China.
